Discover how Damson Idris leads Tommy Hilfiger's APXGP Collection launch ahead of "F1 The Movie" premiere—blending fashion, film, and Formula 1's global rise in a bold new trend.

Global fashion powerhouse Tommy Hilfiger, in collaboration with PVH Corp., has just dropped the APXGP Collection—a bold, racing-inspired fashion line launched ahead of the highly anticipated film F1 The Movie, which premieres June 27 in North America and June 25 internationally.

And leading this fashion-cinematic revolution? None other than Damson Idris—the breakout British-Nigerian star who plays rookie sensation Joshua Pearce in the film and also happens to be Tommy Hilfiger's brand ambassador. The campaign captures Idris' meteoric rise in Hollywood and perfectly mirrors the “motorcore” trend—a mix of fast-lane aesthetics, bold color palettes, and sleek, streamlined silhouettes dominating summer fashion.

"Tommy’s vision has always been about pushing culture forward,” Idris said. “From the APXGP Collection to everything we've done for the film, it all channels a fearless spirit—capturing the grit to succeed on the track and the confidence to own every moment."

From Track to Closet: Inside the APXGP Collection

This isn’t just fashion—it’s fashiontainment. The APXGP lineup infuses Formula 1’s adrenaline rush into every stitch. Expect moto-emblazoned mechanic shirts, a varsity-meets-moto vegan leather jacket, precision-cut Japanese denim, and a red quilted jacket straight off the screen. Idris even rocked an APXGP race car entrance at the Met Gala, signaling the bold union of film, fashion, and Formula 1.

Retail prices range from $50 to $790, and the collection is already available on Tommy.com, in Tommy Hilfiger stores globally, and through select retail partners.

The Cultural Acceleration of Formula 1

According to Nielsen, Formula 1 now boasts 826.5 million global fans—a 12% spike in markets like the U.S., Canada, and Saudi Arabia. This surge is reshaping how brands and storytellers engage with audiences. F1 The Movie, backed by Apple Original Films and Warner Bros. Pictures, captures this shift, blurring lines between athleticism, entertainment, and style.

Tommy Hilfiger, who has a lifelong love for the racetrack, said:

“F1 has become a cultural phenomenon. This film sets a benchmark for what we call ‘fashiontainment,’ and we're proud to be at the forefront of that movement."

Nollywood’s Take: Why This Matters

Damson Idris represents a new generation of Black excellence on global stages—from streaming dominance to luxury fashion to big-budget Hollywood films. His Nigerian roots, sharp style, and storytelling chops make him a force Nollywood fans should be proud to champion.

As F1 The Movie races toward theaters and the APXGP Collection fuels the fashion world, Nollywood Spotlight is here to keep you updated on how African talent continues to take the lead in global conversations.

Ready to shop the look? Check out the full collection at Tommy.com.
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